Flanders Fields is a highly touristic region in Belgium. But in 2016, it experienced a dramatic drop in visitors. So, in 2017, tourism agency Visit Flanders, made use of the anniversary of the battle of Passchendaele to remind Europe and the world of what had happened there 100 years ago, and to encourage people to visit Flanders Fields again.
The offline activation was turned into a Facebook Live and a hero movie that kicked off an innovative and personalized social media campaign targeted to the countries that had taken part in the battle of Passchendaele.
Role
Creative Director
Concept Provider
Copywriter
Awards
D&AD:
Yellow Pencil - Brand Experience & Environments
Euro Effies:
Grand Prix
Gold - Brand Experience
Gold - Small Budget
Cannes Lions:
Shorlist - Direct
The One Show:
Merit - Branded Entertainment
WARC Awards:
Silver - Social
Travel Marketing Awards London:
Platinum- Best PR stunt/experimental event
Gold - Best use of social media
International & Tourism Award
Gold - Best regional / city campaign
Creative Belgium
Gold - Outdoor
Gold - Media
Silver - PR
Silver - Brand Experience & Activation
Bronze - Ambient
Bronze - Design
Shortlist -Digital
Shortlist - Innovative
Shortlist - Craft
Belgium Effies
Bronze
Role
Creative Director
Copywriter
Awards
Cannes Lions:
Shorlist - PR
El Ojo de Iberoamérica
Bronze
Adstars:
Bronze - Data Insights
Finalist - Interactive
Finalist - Innovation
Finalist - Promotion
Finalist - Outdoor
Shark Awards Kinsale:
Silver - Immersive
Silver - Digital
IAB Mixx Awards :
Bronze- Best Use of Martech Tool
On the 1-year COVID lockdown anniversary, BNP PARIBAS FORTIS, Belgium’s biggest bank wanted all Belgians to liberate themselves from their negative feelings. With LET IT ALL ART. A digital platform that encouraged everyone to literally let it all out and scream out all their frustrations.
But not just screaming. Thanks to an algorithm considering the pitch, timbre and loudness of your voice, each scream was then converted into a personal and unique piece of art. A reminder of how everyone has the ability to transform something negative into something positive.
When the first lockdown measures were lifted, the result of all screams was transferred onto a big physical wall in the center of Brussels. An interactive canvas that literally screams positivity, for people to admire and listen to. An encouraging symbol of Belgium’s resilience.
Role
Creative Director
Copywriter
Awards
CLIO:
Bronze- Audio Craft -Sound Design
LIA:
Shortlist- Data Visualization
Mixx Awards:
Bronze
Smoking.
A bad habit that is hard to quit.
But knowing that smokers are much more likely to quit smoking with the support of a loved one, and that 73% of children want to help their parents quit smoking, we created Pact for Life.
A digital pledge that helped children motivate their parents to stop smoking by committing themselves to breaking one of their own bad habits.
Role
Creative Director
Copywriter
Awards
EMEA Sabre Awards:
Gold - PR
Why put just 1 used car on a print ad when you can put 93.460 of them on it?
Role
Concept provider
Copywriter
When TikTok tries to shut down your organic campaign because it performs as well as a paid campaign we didn’t pay for…
Role
Creative Director
NIVEA Men was looking for a way to boost its deodorant sales.
Based on the insight that people often don’t smell their own body odour -we all know one on the work floor, right?-, we came up with new hard-and software that helped men detect when it was OK, Time or Urgent to use deodorant.
Role
Concept Provider
Copywriter
The new Toyota Auris Dynamic is fully equipped from the start. With amongst others, a rearview camera that helps you reverse with precision. High precision even.
Role
Concept Provider
Copywriter
How one single (royal) post can break the internet. Hats off, IKEA !
Role
Creative Director
Hugely reducing the road dangers with intelligent safety systems, is no small feat.
Role
Concept Provider
Copywriter
Copywriters. A dying breed in advertising.
And setting up portfolio nights rarely lead to more copywriters.
To recruit writers from outside advertising, the ACC -an organisation that represents all Belgian advertising agencies- launched a meaningful challenge:
Sell The Jobless.
Instead of writing ads to sell cars, deodorants or phones, aspiring writers were asked to write the cover letter that sells a jobless person.
If that jobless person was invited for a job interview, the participant would get recruited as a copywriter.
Role
Copywriter
Awards
Cannes Lions:
Bronze -Promo and Activation
Creative Belgium
Bronze -Direct
Bronze -Integrated Campaigns
